About Amy C. Willis

There were several pivotal moments in my life that acted as catalysts of change for my future.


My wellness journey began many years ago, largely influenced by growing up in not the healthiest of homes. While I believe my parents did the best they could with what they had and knew, holistic wellness and healthy living were not a priority.  

One pivotal moment was when I started my business several ago with Arbonne, a global wellness brand that manufactures clean, botanically-based vegan skincare, personal care and nutrition products. Prior to this, I barely read food labels and certainly didn't think twice about what might be in the personal care products I was using daily or the impact they would have on me. Check out my Detox Your Life page for more on info on my journey to detoxing my body, home and life. 

Just over a year into starting my Arbonne business, my dad died. This was also an incredibly influential moment in my life that shifted how I moved forward. From his passing, ironically, I learned what self-care really was, learned how to create and hold boundaries and probably most importantly, began to question my own problematic relationship with alcohol.

While it took me a while to get sober, it was ultimately my dad's death that indirectly got me on the recovery path and also started my journey to becoming a Health Coach. 

In witnessing my father's struggles with alcohol and my mother's struggles with food, I subconsciously decided that my life was not going to end up like theirs and so I made different choices. I knew that if I wanted my life to be different, I was responsible for making it different through my thoughts, actions and behaviours. 

I started reading a lot of personal development and self-help books (visit my Lead Your Life Library page to see some of my faves) and began to feel empowered in my life, understanding that what happens next is up to me. 

I began to understand the impact that habits have on our daily lives and futures. I began to truly step into the great responsibility of owning and leading my life and believing that I can create the life I want.

When I think about the roads my parents went down individually, it scares me to think how easily I could have followed in their footsteps. And I did, in my own ways, for a while, through disordered and unhealthy eating behaviours and alcohol use disorder. But in getting really honest with myself about what I wanted for my life, I decided to make different choices because I knew I deserved and was meant for more.

I've lived through a lot of adversity and struggle and have made it out the other side stronger, healthier, wiser and more resilient. I have overcome years of disordered eating, unhealthy relationships, alcohol use disorder, the death of a parent and the loss of the other. My own experiences and journey have inspired me to become a Sobriety & Mindset Coach to support others in making powerful, positive change in their lives and to step fully into their power so that they can also lead lives of purpose and passion. I wholeheartedly believe that we have the power and resolve to change our lives if we wish. I'm here for you. Let's start the conversation.