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HOL + WELL
Empowered Transformation
Sober Coaching for Women & LGBTQ+ Folks | Virtual Support from Hamilton, Ontario
Alcohol, Sobriety & Women’s Wellbeing
Insights and guidance from Amy C. Willis on alcohol, behaviour change, and building a life that feels aligned and sustainable.


Why High-Functioning Women Struggle to Recognize Problematic Drinking
Many high-functioning women struggle to recognize problematic drinking because they are still functioning externally. This blog explores the emotional signs women often overlook and why alcohol can quietly become part of coping with stress, burnout, and emotional exhaustion.

Amy C. Willis
May 246 min read


Women, Burnout, and Alcohol: Why Drinking Isn’t Fixing Exhaustion
Burnout is leaving many women exhausted and reaching for alcohol to cope. This blog explores why that pattern is so common, why alcohol often makes things worse, and what actually helps.

Amy C. Willis
May 38 min read


Why “Drink Responsibly” Messaging Doesn’t Work (and What Women Actually Need Instead)
“Drink responsibly” messaging sounds helpful, but it’s often vague and misleading. This blog breaks down how alcohol messaging shapes behaviour and why it doesn’t work for many women.

Amy C. Willis
May 2, 20246 min read


Normative Alcohol Culture: What It Is and Why It Matters
Normative alcohol culture describes what we think and how we speak about and engage with alcohol. Alcohol culture dictates what is ...

Amy C. Willis
Nov 13, 20209 min read


Oprah’s Gigantic, Thoughtless and Borderline Dangerous Instagram Post
Oprah's ad that encourages binge-drinking amongst women.

Amy C. Willis
Jan 23, 20203 min read


But What If Addiction Isn't a Disease? Part II
Another incongruency that’s worth mentioning is that within the BDMA, the foundation of this model’s argument that addiction is a disease ..

Amy C. Willis
Oct 16, 20194 min read


But What If Addiction Isn't a Disease? Part I
As someone who struggled with problematic alcohol use and consumption, labelling my experience as a "disease" never sat well with me.

Amy C. Willis
Oct 16, 20195 min read


Why Admitting That We're Powerless Over Alcohol Sets Women Up For Failure
Taking on AA's Step 1 and uncovering why it's damaging AF for women

Amy C. Willis
May 16, 20193 min read
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