I’m Amy C. Willis, a trained professional sober coach, supporting women and LGBTQ+ folks who are sober or sober-curious. Based in Hamilton, Ontario, I provide virtual ongoing community support and private coaching. With evidence-based tools, I guide clients in navigating triggers, building confidence, managing stress, and strengthening their identity beyond alcohol. This work is supported through both private coaching and The Well Circle community, providing connection and accountability along the way.

Amy C. Willis, professional sober coach supporting women and LGBTQ+ clients virtually

As Seen In

To play, press and hold the enter key. To stop, release the enter key.

Amy C. Willis interviewed by The Globe and Mail about women's drinking and alcohol addiction in the

Amy C. Willis interviewed on CBC radio about the sober curious movement

Amy C. Willis interviewed by Toronto Star an about the growing sober curious movement and why people

Amy C. Willis featured on CHCH Morning Live as a sober coach supporting women and LGBTQ+ clients

Amy C. Willis interviewed by Best Health (in Reader's Digest) on women and sober dating

Amy C. Willis featured in The Kit by Toronto Star as a sober coach for women discussing drink tracki

See All Media Features

Sober support shouldn’t feel isolating — it should feel like coming home

Private Sober Coaching for Women & LGBTQ+ Folks

Private coaching offers personalized, high-level support tailored to your goals, history, and challenges. This is where we go deeper — identifying patterns, navigating triggers, and building sustainable strategies for lasting change using The FREEDOM Method™️.

Personalized sobriety coaching plans
Evidence-based tools for managing stress and triggers
Identity and confidence-building beyond alcohol
Structured accountability and measurable growth

Apply for Private Coaching

The Well Circle: On-going Virtual Sober Support & Community

The Well Circle is a monthly virtual membership for sober and sober-curious women seeking connection, accountability, and shared growth.

Weekly Zoom support meetings (Wednesdays at 7pm ET)
Private group chat for continued support
Flexible, ongoing enrollment
Tools, support and care

Explore The Well Circle

Sober Curious Resources: The First 90 Days: A 90-Day Journal + Tracker for Women Breaking Up With Alcohol

A structured 90-day sobriety journal designed for women navigating early sobriety or exploring a sober-curious lifestyle. Includes guided reflection prompts, habit tracking, and tools to support sustainable change.

Whether used independently or alongside coaching, it offers clarity and accountability during your first three months alcohol-free.

Grab Your Journal Here

Why This Work Matters

I believe sobriety isn’t just about removing alcohol — it’s about rebuilding identity, confidence, and connection. Too often, women and LGBTQ+ folks are left navigating change alone, quietly questioning their relationship with alcohol without support that truly fits their lives.

As a trained professional sober coach based in Hamilton, Ontario, I’ve seen how powerful it is when someone has both practical tools and compassionate guidance. Lasting change doesn’t come from willpower alone. It comes from understanding patterns, developing healthier coping strategies, and building a life that feels aligned and fulfilling.

My approach combines evidence-based coaching methods with real-world application. We focus on sustainable habit change, stress management, emotional regulation, and strengthening identity beyond alcohol — so sobriety feels empowering, not restrictive.

Whether through private coaching or ongoing virtual community support, this work is about more than quitting drinking. It’s about helping women and LGBTQ+ folks create clarity, confidence, and meaningful change that lasts.

Testimonials

"Through Amy's program I learned tools and gained the confidence I needed to embrace sobriety. I went from someone who couldn't see the other side to someone who is fully embracing alcohol-free living with joy, happiness and intention. I have come into my authentic self and can't imagine living any other way." - Kristina, Ontario, Private Coaching Client

"Learning tools and strategies to help calm my nervous system, process my emotions and name my feelings has been extraordinary. The busyness and chaos that was in my mind has calmed and is quiet, my body feels grounded and I realize there is so much more to life. The potential has just started to surface." - Heather, Ohio, Private Coaching Client

"From day one, I felt seen, understood, validated and challenged in the best ways. She meets you where you're at without judgment or expectation. She provides practical tools and actions that help you navigate situations without booze and lean into self-care." - Collene, Illinois, Private Coaching Client

Ready to Work Together?

Whether you're seeking personalized sober coaching or ongoing community support, you don’t have to navigate this alone.

Apply for Private Coaching Here

Explore The Well Circle Here

Frequently Asked Questions

Q: Do I have to be fully sober to work with a sober coach?

No! I support both sober and sober-curious women and LGBTQ+ folks. Coaching meets you where you are, helping you build confidence, manage triggers, and create lasting change.

Q: What is private sober coaching?
Private coaching is personalized, one-on-one guidance tailored to your goals, history, and challenges. We focus on stress management, habit change, identity beyond alcohol, and building clarity and confidence in your sober or sober-curious journey.

Q: What’s the difference between private coaching and The Well Circle?

Private coaching is high-touch, individualized support. The Well Circle is a virtual group membership offering weekly gatherings, a private chat, accountability, and community connection — a perfect complement or standalone option.

Q: Is coaching available outside Hamilton, Ontario?
Yes! I provide virtual sober coaching across Canada, the United States, and beyond. You can work with me wherever you are.

Q: How do I start working with a sober coach?
You can apply for private coaching or join The Well Circle directly on my website. Both provide tools, accountability, and support to help you create lasting change.

Q: Do you have tools for early sobriety?
Yes! The First 90 Days: A 90-Day Journal + Tracker for Women Breaking Up With Alcohol is a guided journal that provides daily reflection prompts, habit tracking, and tools to support sustainable change. It works alongside private coaching or on its own.

Q: Is virtual coaching effective?
Definitely. Virtual coaching allows flexible, ongoing support no matter where you live — across Canada, the U.S., or internationally — without compromising the quality of personalized guidance.

Please click here to read my Land Acknowledgement & DEI Statement

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ICYMI, I was on @chch_morninglive yesterday to provide commentary on Toronto’s recent policy change allowing 6AM bar openings during the Olympics.

Beyond celebration, what message does this send about our relationship with alcohol?

When alcohol becomes available everywhere, at all hours, it sends a message: drinking is normal, expected, and part of every occasion.

Policies shape culture — not just business.

Curious about connecting with women who are sober or sober-curious?

Drop a circle ⭕️ in the comments to learn more about The Well Circle.

PS - a special thanks to the best produce @tansy.ko and @rickzamperin for a great segment and chat!
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#SoberCurious #AlcoholCulture #TorontoEvents #PublicHealth WomenSupportingWomen

I’ll be back with my friends @chch_morninglive tomorrow (Tuesday February 10) at 8:20 am ET to discuss Toronto’s recent policy changes that allow drinking at bars as early as 6am to correspond with the Olympic Games. Tune in live if you can!
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#alcoholcultureeducator #alcoholpolicy #sobercoach #educator #media

If you’re sober or sober-curious and feeling stuck — not in crisis, but not where you want to be — this is for you.

I created the Sober Clarity Intensive for moments like this.

✅ One focused hour
✅ Clear, honest conversation
✅ Real next steps

It’s a 60-minute, laser-coaching session for $247 designed to help you stop spinning and start moving forward with clarity and confidence.

I’m opening a limited number of spots and doors close Feb 25.

If this is resonating, trust that.

Drop CLARITY in the comments or in my DMs to grab your spot!
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#sobercoach #alcoholfree #sobercurious #alcohol #coaching

The power of coaching is profound and sometimes, a longer term coaching package is more than what you need. This is exactly why I’m excited to introduce Sober Clarity Intensives!

If you’re feeling stuck, spinning your wheels, or not sure what your next step is on your sober journey, these are for you!

I’m opening 1️⃣2️⃣ spots for 60-minute Sober Clarity Intensive — a focused, one-on-one session designed to help you get unstuck, clarify your next steps, and feel confident in your choices. They are powerful sessions that pack a punch and provide support, direction and guidance.

This is not ongoing coaching, but a powerful one-time session. Perfect if:
• You’re early in your sober journey and want clarity
• You’ve worked with me before and want a top-up or maintenance session

Sessions are available now until Feb 25th (with the next offering happening in May). These sessions will be available for a few short weeks on a quarterly basis.

👉🏼 DM me the word CLARITY to grab your spot!

Can’t wait to support you!
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#sobercoach #alcoholfree #soberjourney #habitchange #sobercurious

“I always felt seen and heard by Amy… which has been a rarity in my life.”

THIS is why I do this work.

🚫 Sobriety isn’t built through shame, white-knuckling, or one-size-fits-all formulas.

✅ It’s built through compassionate, personalized support.
✅ It’s built through understanding why you drink.
It’s built through tools that actually work.
✅ And it’s built through being met exactly where you are.

Kim, I’m so grateful for you and your courage. Thank you for trusting me with your story and your sobriety 🫶🏼

If you’re sober-curious or trying to figure out what life without alcohol could look like, you don’t have to do it alone.

Drop the word FREEDOM in the comments or a DM and let’s chat about customized sober support tailored to you and your life 🤍
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#sobercoach #sobercurious #alcoholfreelife #selftrust #womeninrecovery

Yes, I support my clients in removing alcohol from their lives and that’s important. But in truth, that’s hardly the most profound element of the work we do together.

Once alcohol is out of the way, the work is about something much deeper:
✨ building your confidence and resilience to the point where whatever is happening around doesn’t phase you or your internal peace
✨ trusting yourself completely because you know you always have your own back
✨ making decisions and taking actions that align with the life you want and know you deserve
✨ staying true to yourself by saying no to shit that doesn’t align - without feeling guilt about it
✨ learning how to navigate thoughts and feelings as the arise without getting completely overwhelmed by them
✨truly feeling FREE

👉🏼 This is an invitation to all the women who:
❌ know that alcohol isn’t serving them
❌ know that they need help to remove alcohol in a sustainable way
❌ know that the version of their life available to them is beyond their wildest dreams
❌ know they want freedom but don’t know how to get it

If this describes you, I’d love to chat. I’m excellent at what I do and would love to explore if I can support you.

Drop the word FREEDOM in the comments or a DM and let’s chat.

Now is the time to change your life forever.
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#sobercoach #womenssobercoach #freedom #alcoholfree #dryjanuary

When public health advice gets vague, women pay the price.

The updated US alcohol guidelines don’t empower choice—they offload responsibility while ignoring how alcohol actually works in women’s bodies.

I unpack exactly why “drink less” isn’t neutral in my latest essay on @substack.

👉🏼Read it.

 And if moderation has kept you stuck, The Well Circle exists for a reason.
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#sobercoach #moderationmyth #alcoholfree #wine #freedom

Moderation is sold as the solution.

 For a lot of women, it’s actually the trap.

If drinking less feels like a full-time job—rules, mental math, negotiations—you’re not failing.

Alcohol changes the brain.

Tolerance grows.

Moderation becomes fragile by design.

Freedom isn’t about trying harder.

 It’s about needing less from alcohol.

If this stirred something, that’s worth listening to.

 Full essay on Substack 👉🏼 substack.com/@ amycwillis
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#sobercoach #freedom #fyp #winetime #soberwomen

Sobriety can remove alcohol.

But it doesn’t automatically give you freedom.

If you’re alcohol-free and still feel anxious, stuck, overwhelmed, or unsure of yourself —
you’re not failing. You’re not broken. And you didn’t “miss a step.”

Alcohol was a coping tool.

Removing it simply reveals what still needs care, support, and skills.

That’s where the real work begins:
✨ learning to trust yourself
✨ setting boundaries without guilt
✨ regulating your nervous system
✨ building a life that actually fits who you are now

This is exactly why I created The FREEDOM Method™️.

If this landed and you’re curious about what freedom could look like for you, 💌 DM FREEDOM.

Cheering you on, always 🫶🏼
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#Sobercoach #thefreedommethod #alcoholfree #freedom #alcoholfreewomen

2025 was one for the books. And I mean that in allllll the ways.

This year brought many highs, many milestones and many achievements.

It also brought me to my knees in more ways than one.

This year was one of the hardest and one of the best and I can’t help but notice how those two extremes often make each other possible and exist in overlapping timelines.

I am extremely grateful for the expanse and reach my company and work had this year. I supported more women in changing, transforming and reclaiming their lives and freedom. I created new, aligned offerings that allow for even greater impact.

In my personal life, I was supported, cared for and held by my friends during really challenging times. I got real and raw and honest and took big, bold moves to change direction. I turned something profoundly shameful into something that I’m profoundly proud of. And importantly, I didn’t abandon myself when it mattered most.

Like all of us, I am a work in progress and thank goodness because there is still so much to learn and do and expand.

I am grateful for the lessons, the generosity, the growth, the pain, the love, the shifts and for where I am ending this year.

So here’s to a new year of growth, expansion, humility, honesty, contribution, impact, joy, laughter, love, abundance, adventure and the most fulsome expression of the human experience possible.

Cheering you on, always 🫶🏼
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#newyear #2026

Alcohol isn’t ruining your life—but it is quietly holding it back.

If you’re a woman who already knows your drinking isn’t aligned with the life you want, this is for you.

This isn’t about willpower, guilt, or moderation.

It’s about clarity, energy, and choosing yourself.

I work with women ready to step into freedom, confidence, and a life they actually want—without shame or pressure.

Follow along if this speaks to you, and when you’re ready, let’s chat about the next step towards creating the alcohol-free life you deserve.
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#sobercoach #alcoholfree #freedom #soberwomen

If you’re a newly alcohol-free or sober curious woman that would love the benefit of community support, connection and professional facilitation, you’re invited to join The Well Circle.

It’s a private support community that offers connection, professional facilitation by me (9+ years sober and 6+ years as a professional women’s sober coach) plus tools and resources along the way.

This is a great way to dip your toes into what an alcohol-free life can look and feel like.

Here are the details:
✨ we meet weekly on Zoom (Wednesdays at 7pm ET for one hour)
✨ we have a private group chat for on-going connection and support
✨ tools and resources provided
✨ professional facilitation with consent-based sharing and feedback
✨ low cost (CAD49/month) and commitment (you can cancel anytime) but high value and support

So the question then becomes: what have you got to lose, really?

If you’re looking for support for Dry January and beyond, the Well Circle just might be the fit for you.

Drop the word CIRCLE in the comments and I’ll send you the link to join us!
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#sobersupport #dryjanuary #sobercoach #sobercurious #boozefree

I didn’t wake up one day and decide to create something new.

I finally named what I’ve been teaching, guiding, and witnessing for years.

Sobriety was never the end goal.
Freedom was.

Freedom from self-doubt.
Freedom from people pleasing.
Freedom from numbing, shrinking, and living reactively.

Alcohol is often the entry point — but it’s never the whole story.

The FREEDOM Method™️ is about building a life that actually feels like yours.

If this resonates, you’re not behind.
You’re right on time.

💌 DM FREEDOM if you want to explore working together
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#sobercoach #freedomfromalcohol #liberationnotmoderation #feministcoaching #soberwomen

This is what freedom actually looks like.

Not just stopping drinking.
But rebuilding self-trust.
Setting boundaries without guilt.
Feeling grounded in your body.
Living a life that actually feels like yours again.

Every testimonial in this carousel comes from a woman who didn’t just “get sober” — she got free.

✨Free from alcohol running the show
✨Free from people-pleasing and self-doubt
✨Free to live with clarity, confidence, and choice

This is the work behind The FREEDOM Method™️ — a holistic, evidence-informed approach that treats alcohol as part of the picture, not the whole story.

If you’re sober-curious, stuck in moderation, or already alcohol-free but still feeling constrained…
you’re not broken — you just need a different approach.

💌 DM FREEDOM if you want to explore what that could look like for you.

Cheering you on, always 🫶🏼
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#sobercoach #alcoholfreelife #womeninrecovery #feministcoaching #sobersupport

✔️The end of the year is a reality check.

❌ Not a beat-yourself-up moment.

A clear-eyed look at what’s working, what’s not, and what’s costing you more than you want to pay.

If you’ve been trying to “just drink less,” it’s worth asking deeper questions. Not about alcohol itself, but about you — your needs, your patterns, your nervous system, your support, your stress, your loneliness, your joy.

❌ Change doesn’t come from hating where you are.

✔️ It comes from finally telling the truth about what you want next.

✨ If this reflection brings up a desire to start differently in January with an actual plan and support.

Drop the word START in the comments and I’ll send details for The Sober Start 🫶🏼 What’s included:
✨ 1 sober strategy coaching session
✨ 1 month in The Well Circle
✨ my sobriety journal & tracker

Let’s make change *real* this time
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#sobercoach #dryjanuary #newyearsresolution #quitdrinking #boozefree

I had the most lovely evening at DEFY, a holiday social and networking event for female entrepreneurs hosted by @mohawk.cfe!

I can’t even express how incredible it is to be in a room full of badass women who are movin and shakin in the world, turning brilliant ideas in businesses, contributing, being in service and support and also - and importantly - building community.

Y’all - entrepreneurship is HARD. It’s not for the faint of heart. Building a company and stretching myself into the woman, coach and entrepreneur I am today has been an unbelievable journey that’s come with many challenges, considerable self-doubt and loads of mistakes. Being an entrepreneur and team of one can be really lonely which is why I intentionally put myself in rooms like the one I was in tonight to feel inspired and be reminded that this journey doesn’t have to be done alone.

So grateful the female entrepreneurs all around me, for the incredible women I met tonight and the inspiring conversations I got to be in and for my friend and fellow entrepreneur and coach, @jocepepe!

Super excited to be here and can’t wait for what 2026 brings when it comes to my business and this incredible community of female business owners 🫶🏼
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#sobercoach #femaleentrepreneurs #womenrunbusiness #femaleentrepreneur #babessupportingbabes

Earlier this year, I created a journal & tracker for women breaking up with booze!

I felt inspired to create an accessible tool that infuses support, care, compassion, tools and accountability into the process. I poured a lot of myself and my approach to sober coaching into this offering!

Since launching it in August (on my soberversary, which felt kismet), it’s been purchased and used by dozens of women, many of whom have shared what they love about it through ⭐️⭐️⭐️⭐️⭐️ reviews on Amazon.

If you’re looking for an accessible and high value tool for yourself or a loved one, definitely check this journal out!

Drop the word JOURNAL in the comments and I’ll send you the link to grab your copy! Its $20 on Amazon and can be in your hands in just a few days!

Cheering you on, always 🫶🏼
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#sobercoach #alcoholfree #soberjournal #sobercurious #soberwomen

Community, connection and finding common ground are some of the best ways to combat stigma, shame and feeling alone in your struggles with drinking.

That’s EXACTLY why I created The Well Circle ⚪️.

Again because of dated narratives and “Drink Responsibly” messaging, what I hear time and time again in my conversations with women is that they feel like their struggles with alcohol are a ‘them’ problem, a personal failure or shortcoming they can’t overcome.

❌ And that couldn’t be further from the truth!

Something really powerful happens when you hear your story and lived experiences come out of another woman’s mouth: your shame melts, you feel less alone and carry less guilt about your struggles because you know you’re not the only one.

Getting sober in community is a profound and transformative act. You don’t have to do it alone.

If you’d like to join a community of sober and sober curious women for support over the w holidays and into the new year, drop the word CIRCLE in the comments and I’ll send you the link to join us!

You belong here 🫶🏼
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#sobercoach #community #sobercurious #freedom #boozefreebabes

👉🏼 How do you know when/if your drinking (or other substance use) has become a problem?

This can be SO DIFFICULT to know, especially when it comes to alcohol use. Between the normalizing and glamorizing of alcohol use and the outdated narratives of what addiction looks like and who it impacts, it can be hard to know if alcohol has become an issue in your life.

Here are some questions to gain some clarity:

✨ does alcohol negatively impact me yet I continue to return to it? When thinking about negative impacts, consider things like mood, mental health, energy, sleep, relationships, etc. If alcohol is making your sleep trash, contributing to impatience with your kids and partner and taking your mood to a darker place, it’s negatively impacting you

✨ have you tried to quit drinking but despite your best efforts, can’t keep alcohol out of your life and body?

✨ do you set limits for yourself (either number of drinks, days that you’re drinking, etc.) that you regularly bypass?

If you are answering yes to these questions, chances are your drinking has veered into problem territory.

If you’re a woman who’s been trying to ditch the booze and you haven’t found success with this and know you could benefit from some support, let’s chat about if sober coaching might be a good fit for. Your life doesn’t have to be on the brink of collapse before you do something about it.

Drop a ✨ in the comments if you want to chat about sober coaching and I’ll reach out!

Cheering you on always 🫶🏼
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#sobercoach #alcohol #soberlife #freedom #addiction

On the heels of National Addictions Awareness Week in Canada, last week, I had the pleasure of sitting down with @annette.hamm @chch_morninglive to discuss the impact of addiction and substance use in Canada, the complexities that inform addiction and why support and community are key when trying to get sober.

There continues to be so much misinformation in the world about addiction, how is develops, and who is impacted. In this clip, I speak to the many factors that determine whether a person might arrive in addiction and how these factors are not within our control.

My hope with this segment was to shine some compassion and understanding onto the topic of addiction, to demonstrate that it’s not a choice or a moral failure and to show that it’s something that impacts us all in one way or another.

Thanks for watching and stay tuned for more clips from that segment!

Thank you, as always, to @tansy.ko for making the experience effortless and easy! Grateful to the entire team at @chch_morninglive for the opportunity for important and interesting conversations!
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#sobercoach #NAAW #alcohol #alcoholfree #sobercurious

Last week, I had the pleasure of attending my very first female entrepreneur networking event @werknightshamont. As some of you may know, I recently relocated to #HamOnt after 20 years in Toronto and a lot of moving over the last couple years.

One of the many things that appealed to me about Hamilton was the thriving, connected and supportive female entrepreneur community and if my experiences at @werknightshamont were any indicator, my instincts about that were right.

Everyone I spoke to was warm, gracious and inviting and it felt like a great introduction to the community.

My life is dedicated to women - celebrating, supporting, amplifying, loving, cheering on, advocating for, collaborating with and on and on - so I was and am thrilled to have connected with so many incredible women doing awesome $hit. Thank you for Alyssa for creating such a welcoming event and community!

A special thanks and shoutout to my pal, Gucci @mygempower. We spoke at the same event this summer (thanks to another powerhouse, @iamjamgamble for creating such an incredible community of strong women) and when I shared I was moving to Hamilton, Gucci immediately offered to invite me to events and introduce me to some of the many incredible women in her life and she’s done just that! Thank you, Gucci! I’m grateful for you!

Thanks to all the panelists for the meaningful conversation about mental health, gender and entrepreneurship.

🙏🏼🙏🏼 to Erika @matko.photo for all the amazing photos! And to @hairby_brittni of @strutsalon for the hair update and refresh last week 🫶🏼

Grateful to be here and can’t wait for more events, connections and community!
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#femaleentrepreneurs #womensupportingwomen #femalebusinessowner #womeninbusiness

The Well Circle has been running for a month and to say that this space has blown any expectations of what I hoped it could be out of the water is an understatement.

Feeling seen, held and supported by other women who get it, share your experiences and truly understand is one of the most underrated and undervalued parts of the sober journey.

As you can see from what members have shared, The Well Circle is:
🫶🏼 a safe space to share
🫶🏼 be met with support and care
🫶🏼 a place to feel less alone
🫶🏼 non-judgmental, free of shame and inclusive
🫶🏼 a place to show up exactly as you are
🫶🏼 supportive and encouraging

If a safe and supportive community has been the missing link in your sober journey, you’re invited to check out The Well Circle! By joining us, you’ll receive:
✨ weekly meetings on Zoom (currently Wednesdays from 8-9pm ET, with more meetings to be added as the group grows)
✨ access to our private group chat for on-going support and conversation
✨ tools and resources

Founding Member pricing is:
CAD39/month (+ HST if you’re in 🇨🇦) OR
CAD379/year (+ HST if you’re in 🇨🇦)

This pricing is only available until the end of this month and prices increase December 1st.

Drop the word CIRCLE in the comments and I’ll get you the link to join us! Would love to have you in The Well Circle 🫶🏼
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#sobercoach #sobercommunity #soberwomen #boozefree #TheWellCircle

The holidays can be joyful, chaotic, activating… and everything in between.

If you’re navigating sobriety or rethinking your relationship with alcohol, this season takes intention — not perfection.

This guide gives you simple, practical ways to stay steady, grounded, and connected to yourself.

Use what helps. Leave what doesn’t. Adapt as you go.
Every supportive choice you make is a win — truly.

Save this for later. Your future self will be grateful you did.

Cheering you on, always 🫶🏼
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#sobercoach #soberholidays #soberplan #alcoholfree #holidayseason

So jazzed to be back with my friends at @chch_morninglive tomorrow (Monday November 24 at 8:20 am ET)! Tune in live if you can!

On the heels of National Addictions Awareness Week, we’re going to be having a compassionate conversation about addiction and substance use issues in Canada, combating misinformation and reducing stigma and shame in the process.

Addiction and substance use issues impact us all and with more compassionate, honest conversations about this topic, the better able we’ll all be to respond in more informed, compassionate ways.

See you in the AM!
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#sobercoach #NAAW #addiction #recoveryispossible #changeisgood

This kind of transformation still takes my breath away.

Going from “I can’t see the other side” to living alcohol-free with joy, intention, and self-trust… that’s what happens when someone finally gets support that meets them where they are — not where they “should” be.

Compassion, nervous-system safety, evidence-informed tools, and real lived experience matter.

That combination changes lives.

If this is the year you want to step into your most authentic self — the version of you who isn’t constantly negotiating with alcohol — my Black Friday coaching offer is open for a few more days.
• 1 month of free coaching
• 4 months inside The Well Circle
• My 90-day Sobriety Journal & Tracker

DM FREEDOM and we’ll talk through whether this is your moment.

No pressure. Just clarity.

Cheering you on, always 🫶🏼
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#sobercoach #soberwomen #sober #alcoholfree #freedom

After 6+ years of coaching women in sobriety and working with 100+ clients, these are traits that my most successful clients have, hands down, every single time.

To be clear, “successful” doesn’t mean a perfect sobriety journey with no slips or missteps.

What’s incredible about each of these traits is that they can be learned and developed; they aren’t something you have or something you don’t.

If sobriety is where you’re headed, developing these traits is a great way to support that process.

As is asking for help.

And if you already see these traits in yourself, please hear me when I say you’re primed for success.

Drop the word FREEDOM in the comments if you know you’d benefit from help in getting sober. I’d love to chat!

PS - my Black Friday offer is on and full of amazing bonuses!

Letting go of alcohol isn’t about punishment.

It’s about peace.

And you’re allowed to want that now.

Drop the word FREEDOM in the comments if you want help to finally break up with booze.

PS - I’ve got an AWESOME Black Friday offer on now that includes a free month of coaching and a 4 month membership to The Well Circle ⚪️

#alcoholfree #sobercoach #alcohol #sobercurious #alcohol #freedom #community

Just over here, spittin’ facts and ruining alcohol for you, one post at the time ✌🏼

I’m also here to remind you that all the things you outsource and credit to alcohol (sleep, stress management, confidence, social skills, etc.) are *actually* things you can manage and navigate yourself, far better than alcohol ever could.

✨ You are the magic ✨

And I’m cheering you on, always 🫶🏼
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#sobercoach #soberlife #alcoholfree #soberwomen #boozefreebabes #freedom #confidence #sobercommunity #alcoholfacts

It’s time to lock in 👊🏼

There’s still plenty of year left to make 2025 the best year yet.

Drop the word FREEDOM in the comments if you wanna ditch booze, end the year alcohol-free and start 2026 off with a bang!
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#sobercoach #alcoholfree #boozefree #sobercurious #alcohol #soberlife #freedom #community

Kicking the can down the road to quit drinking will only make the process harder. Trust me.

if you know that sobriety is the path for you, let me help you get there, starting now.

Waiting = wasting and I’m guessing you’ve already wasted enough time on this.

Drop the word FREEDOM in the comments and let’s chat about sober coaching and changing your life.

#sobercoach #newyear #alcohol #winetime #getsobernow #alcoholfree #freedom

❌ You don’t need more time

✅ You need a better plan

every week in conversations with women trying to quit drinking, I hear some version of “Im going to give it one more real try by myself”

But here’s the truth :

That’s usually code for fear of committing or fear of failure, not confidence in a plan.

If you’ve already been trying for months or years - relying on willpower, listening to podcasts, following sober IG accounts, going to AA, and hoping something will change - time isn’t the answer.

Support is.
Structure is.
Strategy is.

And that is what is on offer by working with me as you’re sober coach.

it doesn’t matter how hard you’re working if what you’re working with isn’t getting you the results you want .

💬 Comment the word FREEDOM below and let’s chat about how I help my private clients get and stay sober now.
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#sobercoach #getsobernow #soberliving #sober #soberwomen #freedom #community #alcoholfree #boozefreebabes #boozefreebadass

This is what it looks like to create a safe, brave, and compassionate space rooted in trust, support, boundaries, honesty and consensual conversations.

Our first gathering for The Well Circle ⚪️ is happening tomorrow and you’re invited. If you’re a sober or sober curious woman looking for connection, care, support and community, The Well Circle just might be the place for you. It’s definitely worth checking out.

Founding Member pricing is on until the end of November.
👉🏼 $39/month (in Canadian $, plus HST for Canadians, cancel any time)
👉🏼 $379/year (in Canadian $, plus HST for Canadians)

We meet weekly on Wednesdays from 8-9pm ET on Zoom plus we stay connected in our private group chat between gatherings.

Seriously. You should join us. You’ve got nothing to lose and everything to gain.

Drop a ⭕️ in the comments if you want to join us and I’ll send you a link to grab your spot!

You belong here 🫶🏼
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#sobercoach #thewellcircle #community #sobercurious #boozefree #alcoholfreejourney #alcoholfree

October was pretty dreamy 😍

November is shaping up nicely, too 🫶🏼

Thanks for having us
@pinecroftpottery
@ontarioparks
@haliburton_forest
@haliburtonforestwolfcentre
@arrowheadprovpark
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#sobercoach #soberoctober #soberfun #exploreontario #getoutside #ontarioparks #keepitbeautiful #girlswhohike #outdoorsygals #soberqueer #gay #lgbtq #wlw #wuhluhwuh

The most meaningful part of my work as a sober coach is walking alongside women as they build a life that *actually* feels good to live.

Every client journey is different — because every woman is different. I don’t follow a rigid plan or a “one-size-fits-all” formula. Together, we build the tools, habits, and mindset shifts that support your sobriety and your growth.

If you’ve been looking for 1:1 support that’s compassionate, flexible, and designed around where you are right now, drop the word FREEDOM in the comments and let’s talk about what that could look like for you. 💬

Thank you, Dana, for generously sharing this experience with the world and for trusting me to support you in this leg of the journey 🫶🏼🙏🏼🫶🏼
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#sobercoach #sobermom #soberwomen #clientlove #grateful #community #alcoholfree #freedom #googlereview #habits #mindset #unshakeablesobriety #sustainablesobriety

🌀 The Well Circle vs. AA: Let’s tell the truth about choice and support.

Sobriety isn’t one-size-fits-all. You deserve options that honor your lived experience, your identity, and your autonomy.

AA works for some. But for many women and marginalized groups, it can feel outdated, rigid, and disconnected from how we actually feel and heal.

✨ The Well Circle is different.

It’s feminist. Compassionate. Evidence-informed.

We process together — not in silence. We grow in community, not isolation.

If you’ve ever thought, “I want something that actually fits me,” you just found it. 💫

🪞 Join The Well Circle — monthly or annual membership available now.

🫶🏼 Drop the word CIRCLE in the comments and I’ll send you a link to join us!

Every week, women tell me their stories like they’re confessing something no one could possibly understand.

And every week, I hear remarkably similar stories—just with different names.

Only when we come together in community do we learn how more alike than different we are and that as aren’t as alone as we thought.

You’re not alone in this. Not even close.

That’s why I created The Well Circle ⭕️

Come see for yourself. 🌙

Drop a ⭕️ in the comments and lll send you a link to join us!

First meeting is November 5th!
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#sobercoach #alcoholfree #boozefree #sobercurious #alcohol #soberlife #freedom #community #soberwomen

Exciting news! @thesobrmarket is now offering a curated monthly subscription boxes!

Whether you opt for the wine box, the beer box, or the mixed discovery box, you’ll be sure to find something that meets your needs and tickles your tastebuds!

Available for pickup or conveniently delivered to@your doorstep!

Be sure to check them out!

Thank for the wine box, friends!
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#sobercoach #alcoholfree #boozefree #sobercurious #mocktails #freedom #alcoholfreemovement #NAwine #NAbeer

Most people think the work is just to stop drinking.

But that’s only the tip of the iceberg. ❄️

Underneath that decision is where the real transformation happens —
changing your habits, rewiring your mindset, healing your nervous system, setting boundaries, building self-trust, and learning new ways to cope.

That’s the work we do in coaching together.

Because the goal isn’t just to quit drinking — it’s to build a life that feels so good, you won’t want to escape it 🫶🏼

Drop the word FREEDOM in the comments and let’s chat about if sober coaching is right for you!
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#sobercoach #emotionalsobriety #changeisgood #habits #mindset #sober #soberlife #soberwomen #boozefree #alcohol #freedom

You can choose to get sober alone. But you don’t have to.

Community, support, connection and care are available to you now.

Choose different. Get a different outcome.

Join The Well Circle now, community group of sober and sober curious women coming together to grow, share, heal and expand.

Drop the word CIRCLE in the comments to get your spot!
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#sobercommunity #sobercoach #sobercurious #winetok #thewellcircle #alcoholfree #soberwomen #community #getfree #connection #boozefree

The Well Circle ⭕️ is for women ready to connect, grow and explore sobriety without perfection, shame or guilt.

🫶🏼 weekly zoom calls
💬 private voxer chat
🛠️ tools and resources
❤️ real support & connection

If you’re done doing the sober journey alone, join us!

Drop the word CIRCLE in the comments or send me DM!
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#sobercoach #soberwomen #sobercommunity #winetok #sobercurious #sobercoach #alcoholfree #sobercurious #alcohol #soberlife #freedom

Ever catch yourself asking “Is my drinking really that bad?”

That question is often a whisper from the part of you that already knows you’re ready for more.

In The Well Circle ⭕️, we explore what that “more” looks like — together.

You’ll learn tools, build connection, and create meaningful change in a compassionate, shame-free space.

💫 Doors are open now!
Join for CAD $39/month or $379/year (includes a private 30-minute coaching call with me).

Drop a ⭕️ in the comments or send me a DM to grab your spot! Our first meeting is November 5th!
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#sobercurious #soberwomen #wellnesscommunity #alcoholfreeliving #thewellcircle #sobrietycoach #selfgrowthjourney #sobercoach #alcoholfreewomen #freedom

Connection in sobriety isn’t optional - it’s vital.

Which is why I created The Well Circle ⭕️ - a space for sober and sober curious women to grow together.

You’ll be shocked to learn how much you have in common with other women on the sober path.

Drop the word CIRCLE in the comments and I’ll send you the link to join us!

You don’t have to do this alone 🫶🏼
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#sobercoach #soberwomen #sobercommunity #boozefree #alcoholfree #sobercurious #alcohol #freedom #soberlife #community

I created The Well Circle ⭕️ because no woman should have to do sobriety alone.

The Well Circle ⭕️ is a monthly membership community for sober + sober curious women.

We meet weekly on zoom to share, connect and support. We stay connected throughout the week to stay accountable, share tools and resources and cheer each other on.

Founding Member pricing is on now til the end of November ➡️ $39/month OR $379/year which saves you 20% plus you get a 30 minute coaching call with me.

Drop the word CIRCLE in the comments OR send me a DM to grab your spot!

You belong here 🫶🏼
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#sobercoach #alcoholfree #boozefree #sobercurious #alcohol #soberlife #freedom #community #soberwomen

Community. Connection. Accountability. Growth.

The Well Circle gives you everything you need to feel supported in your sober journey - without doing it alone.

🫶🏼 We start November 1st with our first meeting/gathering happening Wednesday November 5th from 8-9pm ET 🫶🏼

Founding Member pricing is on now and you’re invited!

Drop the word CIRCLE in the comments or send me DM and I’ll send you the link to grab your spot.

Can’t wait to welcome you to The Well Circle!
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#sobercoach #soberwomen #sobercommunity #alcoholfree #sobercurious #boozefree #sobersisters #community #alcohol

The Well Circle is here!

If you’re a sober or sober curious woman looking for community, connection, support and accountability, this is a great option!

The Well Circle is a monthly membership that includes weekly meetings, a community text thread for on-going convo and tools and resources!

Founding Member pricing is on now until the end of November:
🫶🏼 $39/monthly OR
🫶🏼 $379/year which is 20% off plus a 30 min coaching call with Amy

Drop the word CIRCLE in the comments to grab your spot! First call is Nov 5th!
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#sobercoach #alcoholfree #boozefree #sobercurious #alcohol #soberlife #community #thewellcircle

This is your invitation.
To stop doing sobriety alone.
To have a space that feels like coming home.

💫 Introducing The Well Circle — a monthly membership for sober and sober-curious women.
🫶🏼Weekly community calls
🫶🏼 Private text chat
🫶🏼 Honest conversations

❤️ Support that actually meets you where you are ❤️

🎉 Doors open now for Founding Members — special pricing through October + November
$39/month OR $379/year (20% discount PLUS a private 30 minute coaching call with me)

👉🏼 Comment CIRCLE below and I’ll send you the link to join us.

You don’t have to do this alone anymore 🤍
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#sobercoach #soberwomen #sobercommunity #boozefree #freedom #soberoctober #alcohol #wine #community #sobercurious #sobercuriousmovement #soberoctober

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